Academic Catalog 2023-2024

Academic Catalog 2023 - 2024

ART 4900 Studio Arts Portfolio 3 credits Capstone course in which students create a unified professional portfolio. Students learn about professional practices including the design, application, and exhibition process. ART 1052/2052/3052/4052 Topics in Art 3 credits Topics of current interest are presented in group instruction. Topics may include drawing, painting, sculpture, or theatre/film. This course may be repeated with different content. Lab time may be required in addition to classroom hours. Advanced topics may be taken as ART 4054. Lab fee BUS 2200 Introduction to Business 3 credits This course is designed to introduce the student to the principles and functions of business. Business will be studied as part of a total social, political, and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, small business, management, human relations, marketing, accounting, finance, stock market, and business law. BUS 2250 Introduction to Entrepreneurship 3 credits This course examines the stages of the entrepreneurial process, the characteristics of entrepreneurship and entrepreneurs, the approaches they use to create, identify, and evaluate opportunities and prospects for new ventures, and the skills that are needed to start, manage, and sustain new ventures. BUS 2274 Personal Finance 3 credits Emphasizes the strategies necessary for informed consumer decisions and personal money management. Topics include income, budgeting, priorities, money management, investments, taxation, and banking. BUS 2500 Principles of Marketing 3 credits Examination of the functions and institutions involved in the marketing of goods and services. Reviews the business environment and how to adapt to success, weakness, opportunities, and threats (SWOT Analysis). Marketing strategies and identification of the “four Ps” of marketing. BUS 2600 Principles of Management 3 credits Examination of the basic principles of management underlying the solving of organizational challenges and operation of business enterprises. Reviews of various management theories and practices and an analysis of centralized versus 3 credits This course explores the purpose for business research and the process to conduct quality business research. Students will conduct an extensive research project using a problem or dilemma, formulate a research question, develop a design with hypotheses, collect data, and analyze the data through statistical methods. Results and conclusions to the projects will be presented. Students will experience tools to analyze data and the American Psychological Association (APA) writing style. (Prerequisite: BUS 2200 or BUS 2600) BUS 3250 New Venture Creation 3 credits This course covers the quest for ideas that lead to innovative products, services, and/or processes. It also examines the risks of failure in entrepreneurial enterprises and the mechanisms that entrepreneurs employ to mitigate against failure. Students will be challenged to demonstrate entrepreneurial thinking as they create a prospective business plan. BUS/ENG 3318 Business Communications 3 credits The study and practice of the kinds of internal and external forms of business communications. Practice in researching, writing, and editing of letters, memos, reports, promotions, product descriptions, and/or proposals. Includes oral presentations and relevant ethical issues. (Prerequisite: ENG 1101) BUS 3350 Franchising 3 credits This course focuses on franchising as a form of entrepreneurship. Topics include determining the success rates of franchisors and franchisees, advantages and disadvantages of franchising, the process of franchising a business idea, and the process of selecting and working with a franchisor. decentralized decision-making and their effects on corporate behavior. BUS 2650 Research Methods & Statistics in Business Management BUSINESS MANAGEMENT

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