Academic Catalog 2026-2027

Academic Catalog 2026 - 2027

BUSINESS MANAGEMENT

BUS 2200 Introduction to Business 3 credits This course is designed to introduce the student to the principles and functions of business. Business will be studied as part of a total social, political, and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, small business, management, human relations, marketing, accounting, finance, stock market, and business law. BUS 2250 Introduction to Entrepreneurship 3 credits This course examines the stages of the entrepreneurial process, the characteristics of entrepreneurship and entrepreneurs, the approaches they use to create, identify, and evaluate opportunities and prospects for new ventures, and the skills that are needed to start, manage, and sustain new ventures. BUS 2274 Personal Finance 3 credits Emphasizes the strategies necessary for informed consumer decisions and personal money management. Topics include income, budgeting, priorities, money management, investments, taxation, and banking. Course Fee BUS 2500 Principles of Marketing 3 credits Examination of the functions and institutions involved in the marketing of goods and services. Reviews the business environment and how to adapt to success, weakness, opportunities, and threats (SWOT Analysis). Marketing strategies and identification of the “four Ps” of marketing. BUS 2600 Principles of Management 3 credits Examination of the basic principles of management underlying the solving of organizational challenges and operation of business enterprises. Reviews of various management theories and practices and an analysis of centralized versus 3 credits This course explores the purpose for business research and the process to conduct quality business research. Students will conduct an extensive research project using a problem or dilemma, formulate a research question, develop a design with hypotheses, collect data, and analyze the data through statistical methods. Results and conclusions to the projects will be presented. Students will experience tools to analyze data and the American Psychological Association (APA) writing style. (Prerequisite: BUS 2200 or BUS 2600) BUS 3250 New Venture Creation 3 credits This course covers the quest for ideas that lead to innovative products, services, and/or processes. It also examines the risks of failure in entrepreneurial enterprises and the mechanisms that entrepreneurs employ to mitigate against failure. Students will be challenged to demonstrate entrepreneurial thinking as they create a prospective business plan. BUS 3318 Business Communications 3 credits The study and practice of the kinds of internal and external forms of business communications. Practice in researching, writing, and editing of letters, memos, reports, promotions, product descriptions, and/or proposals. Includes oral presentations and relevant ethical issues. (Prerequisite: ENG 1101) BUS 3350 Franchising 3 credits This course focuses on franchising as a form of entrepreneurship. Topics include determining the success rates of franchisors and franchisees, advantages and disadvantages of franchising, the process of franchising a business idea, 3 credits This course explores the opportunities and challenges of creating new ventures geared to solving social problems and making a positive difference in the lives of others. Non-profits and for-profit organizations will be analyzed. BUS 3525 Human Resource Management 3 credits Studies the relationship between management and employees. Principles of dealing with the human factor to maximize the individual’s fulfillment and the productive efficiency of the firm through sound procurement. Development and utilization of the firm’s employees with an introduction to labor-management relations. Includes an overview of the legal implications of human resources upon business. decentralized decision-making and their effects on corporate behavior. BUS 2650 Research Methods & Statistics in Business Management and the process of selecting and working with a franchisor. BUS 3450 Community and Social Entrepreneurship

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